The 2024 Industry Report – Web Design and Development is proudly presented by Web Professionals Global and its Advisory Council. This comprehensive analysis reflects our commitment to Community, Education and Certification, serving as a guiding resource for web professionals, educators, and workforce development leaders worldwide. As the web continues to weave itself into every aspect of industry and trade, this report offers a thorough exploration of trends, statistics, and the evolving needs of the web design and development field. Today, it can be argued that everyone, regardless of career path, is in one way or another a web professional.
Executive Summary
The web design and development industry has seen tremendous growth over the past five years, with new trends redefining its trajectory. In 2024, the web is more integrated into the global economy than ever before, spanning traditional tech roles and trade professions alike. This report explores key developments such as the rise of AI, the necessity of industry-based certifications, and the increasing demand for leadership training and workforce adaptability. It also provides actionable insights and recommendations to ensure professionals stay competitive in an evolving landscape.
Key highlights include:
- Steady growth in web-related employment and salaries across the US and internationally
- Critical role of mobile-first design as mobile users dominate internet access
- AI’s transformative impact across all workplace sectors
- Continued impact and growth of industry-based certifications
- Future-proofing today’s professional
- New courseware and certifications
- Importance of early career pathways to build the next generation of web design and development leaders
Growth of the Industry
The web design and development industry has grown exponentially over the past five years, driven by technological advances and increased internet penetration worldwide. Employment opportunities have expanded, with an estimated 8% annual growth in job postings globally. Salaries for web professionals have risen correspondingly, with US-based developers earning a median salary of $85,000, while international averages vary between $40,000 and $70,000 depending on region.
Market research shows the global web design and development market will reach approximately $123.2 billion by 2032, with an expected compound annual growth rate (CAGR) of 8.5% from 2024 to 2031. In the United States, employment for web developers is expected to increase by 16% from 2022 to 2032, significantly outpacing the average growth rate for all occupations. This expansion is anticipated to result in approximately 34,700 new web developer positions annually.
According to the U.S. Department of Labor, careers in digital and web-related fields will be among the most in-demand in 2025. Roles such as Animation Designer, Frontend Web Developer, UX/UI Designer, and Digital/Web Designer are expected to see continued growth as businesses prioritize enhancing user experience, creating engaging visual content, and maintaining a strong online presence. These professions are critical in shaping the digital landscape, with increasing reliance on innovative design and development to meet evolving consumer expectations and technological advancements. This demand underscores the importance of equipping professionals with cutting-edge skills and training to thrive in these dynamic career pathways.
The web design and development job market in Europe reflects a growing demand for digitally skilled professionals, with a significant talent gap persisting across the region. Frontend developers, who bridge the gap between code and stunning visual designs, are particularly vital in this landscape.
Ireland exemplifies this trend, facing a critical shortage of IT professionals. A 2023 survey by Expleo revealed that 94% of Irish businesses struggled to find suitable candidates for IT roles, and 74% of business leaders acknowledged challenges in attracting top talent. This shortage underscores the need for increased training and education in digital skills to meet industry demands and maintain Europe’s competitiveness in a rapidly evolving digital economy.
The demand for web designers and developers in South America is experiencing significant growth, driven by the region’s expanding digital economy and the global shift towards online platforms. Latin American developers, including web designers and developers , are increasingly sought after due to their high level of technical training, soft skills, and proficiency in English. Countries like Brazil and Argentina have become prominent tech hubs, with cities such as São Paulo and Buenos Aires hosting vibrant tech ecosystems. The rise of remote work has further opened opportunities for South American web designers and developers to engage with international clients, enhancing their employment prospects.
The global impact of web design and development is evident as industries increasingly rely on web technologies to enhance operations and customer engagement. E-commerce, education, healthcare, and even traditional trades like construction and manufacturing have integrated web-based solutions to remain competitive.
Web Usage and Statistics
The number of active websites worldwide surpassed 1.2 billion in 2024, reflecting steady growth in online activity. Of these, over 60% are optimized for mobile devices, showcasing the dominance of mobile-first strategies. Key statistics include:
- Browser usage: Google Chrome remains the top browser with a 65% market share, followed by Safari at 18%.
- Mobile growth: Over 60% of global web traffic now originates from mobile devices.
- E-commerce influence: Online retail sales accounted for 22% of total global retail sales in 2024, compared to just 15% five years ago.
These figures highlight the growing need for adaptive web design and development practices.
Key Turning Points for the Global Web Design and Development Landscape
The past five years have been marked by significant changes in web design and development. These include:
- The AI revolution: Tools like ChatGPT, Claude, CoPilot, Grok, LLaMA, and Gemini are reshaping content creation and web experiences. AI has become indispensable for tasks ranging from personalized user experiences to predictive analytics. Platforms such as Adobe, Canva, Designs.ai, and many others, including integrated development environments (IDEs), are incorporating AI, seamlessly converging design technologies with artificial intelligence.
- Cross-industry reliance: Trades such as automotive mechanics and electricians increasingly use web-based tools for diagnostics, scheduling, and customer interactions.
- Responsive and accessible design: A universal emphasis on inclusivity has made accessibility a standard rather than a bonus feature.
In 2024, the rapid and ongoing integration of web tools across industries highlights the critical need for a digitally fluent workforce across all career pathways.
Future-proofing Web Designers and Developers for Tomorrow’s Challenges
The evolving landscape of web design and development demands continuous growth and adaptability from professionals. Rapid advancements in technology and changing user expectations require web designers and developers to adopt a proactive approach to skill development and maintain high standards of professionalism. Future-proofing in this dynamic industry hinges on a combination of technical expertise, soft skills, and a commitment to lifelong learning.
Key competencies essential for staying ahead include:
- Proficiency in AI tools and foundational AI skills: Artificial intelligence is revolutionizing how websites are designed, optimized, and managed. Web designers and developers who leverage AI for automation, user behavior analysis, and creative enhancements will be better positioned to lead in the field.
- Inclusive design and accessibility principles: Prioritizing inclusivity and accessibility is both a moral and practical obligation. Designers who create user experiences that accommodate diverse needs contribute to broader audience engagement while complying with legal and business standards.
- Mastery of data privacy regulations and security protocols: Growing concerns over data privacy and cybersecurity make it critical for web professionals to understand and implement robust measures that protect user information and uphold global standards.
- Commitment to lifelong learning, training, and certifications: The fast pace of technological advancement necessitates continuous education and skill validation. Certifications not only confirm expertise but also signal a dedication to professional growth, a quality highly valued by employers and clients.
- Soft skills, leadership, problem-solving, and project management: These attributes remain vital for effective collaboration, team management, and addressing complex challenges in a competitive environment.
Flexibility is another key attribute for web professionals, enabling them to adapt to economic uncertainties and shifting client demands in a digital-first economy.
By embracing lifelong learning and maintaining professionalism, web designers and developers enhance their capabilities, future-proof their careers, and contribute meaningfully to the advancement of the industry. Web Professionals Global supports these efforts by providing resources, certifications, and advocacy to ensure web professionals remain competitive and prepared for the challenges of tomorrow.
Importance of Industry-Based Certifications
Industry-based certifications have emerged as a key differentiator for web professionals. These credentials validate expertise and signal to employers a commitment to quality and continuous learning. Certifications in areas such as UX/UI design, front-end development, front-end design, cybersecurity, and AI have seen a 20% increase in demand over the past year.
Employers use industry-based certifications as part of the hiring process to assess candidates’ skills, qualifications, and readiness for specific roles. These certifications serve as standardized benchmarks of competence and knowledge in various fields, making them valuable tools for streamlining recruitment. Prospective employees with certifications from accredited organizations or professional associations can distinguish themselves from those without certifications giving them the edge to get hired.
Employees with certifications are more likely to get promoted, while freelancers with relevant certifications instill confidence in clients regarding their abilities and the professionalism they bring to their work.
Organizations like Web Professionals Global play a pivotal role in fostering technical and soft skills development through recognized education and certification programs.
The Value of Competition in Strengthening the Workforce
Competition continues to be seen as a powerful tool for improving the pool of workforce professionals, not only in Web Design and Development but across all industry sectors. Events like the SkillsUSA State and National Web Design and Development competitions provide a vital platform for developing professionals to test their skills, benchmark their abilities against peers, and refine their craft in a dynamic, high-stakes environment.
These competitions simulate real-world challenges, requiring participants to perform under pressure while solving complex problems with creativity and precision. Such experiences prepare individuals for the demands of professional environments, equipping them with the resilience and adaptability needed to excel in their careers.
Beyond the competitive framework, these events also offer access to valuable training sessions and seminars led by seasoned professionals. Participants gain cutting-edge insights into industry trends, tools, and best practices, fostering continuous learning and professional growth.
Leadership development is another cornerstone of these initiatives. Competitions encourage participants to cultivate critical skills such as teamwork, communication, and decision-making—attributes that are essential for advancing careers and driving innovation within the industry.
Moreover, competitions inspire a pursuit of excellence and provide unparalleled networking opportunities. Engaging with peers, mentors, and industry leaders allows competitors to build connections that can shape their professional journeys and open doors to future opportunities.
By investing in competitive events, industries ensure a steady pipeline of skilled, confident, and innovative professionals who are well-prepared to meet the evolving demands of the workforce. For Web Design and Development, these platforms are instrumental in fostering the next generation of talent while driving the industry toward higher standards of excellence.
Essential Recommendations for Web Design and Development Professionals
While these recommendations for web design and development professionals remain largely unchanged each year, emerging technologies and trends like AI and AR/VR continually shape and update this essential and evolving list.
- Stay updated on emerging technologies like AI and AR/VR
- Pursue certifications to validate and expand skillsets
- Prioritize accessibility and inclusive design in all projects
- Embrace lifelong learning through workshops and online courses
- Engage in industry events and competitions for exposure
- Join a professional association and network with professionals to exchange ideas and best practices
- Focus on mobile-first and responsive design principles
- Keep security and data privacy at the forefront of web development
- Mentor young professionals to contribute to the next generation of leaders
- Be adaptable to shifting client needs, market demands and new technologies
Author’s Note: If you examine the essentials above, you’ll notice that, aside from a few technical specifics, this list aligns closely with what any professional should consider, regardless of their career pathway.
Creating the Next Generation of Web Design and Development Professionals
Every year, the need for relevant workforce training and secondary and post-secondary curricula aligned with industry-based certifications continues to grow. Developing the future leaders of web design and development begins with engaging students early through dynamic curriculum and extracurricular activities. By integrating career pathways programs and mentorship initiatives, learners are equipped to make informed decisions about their education and professional goals. Participation in events like SkillsUSA further builds confidence, creativity, and a competitive edge, fostering the skills needed to thrive in this fast-evolving field.
Web Professionals Global plays a pivotal role in this mission. Dedicated to advancing the web design and development industry through education, community, and certification, we empower professionals at all stages of their careers with invaluable resources and growth opportunities.
Training Tomorrow’s Professionals Through Online Integrated Courseware
To meet the growing demand for a digitally fluent workforce, schools and organizations now have access to online integrated courseware designed to upskill individuals across various career pathways. These programs focus on equipping learners with essential digital skills, technical expertise, and adaptability to succeed in modern industries.
One of the latest innovations is the AI for the Workplace course and microcredential. This program provides learners with foundational AI skills, enabling them to utilize AI as a tool to enhance productivity, improve accuracy, and work more efficiently. By mastering these capabilities, participants gain a competitive advantage, future-proofing their careers and positioning themselves as indispensable professionals in an increasingly AI-driven world.
Whether in web design and developmentor other fields, these training tools help bridge skill gaps, empower learners, and ensure that the workforce remains agile, skilled, and ready to tackle the challenges of the future.
What is Web Professionals Global?
We are a trusted advocate for the web design and development industry since 1997, supporting professionals at all stages of their careers. With a mission to advance the industry through education, certification, and community engagement, we provide essential resources and opportunities to help individuals and organizations thrive in this dynamic field.
Over two decades ago, we partnered with SkillsUSA to establish the national Web Design and Development competitive event, fostering talent and innovation among students across the United States. As a proud partner with the U.S. Department of Labor’s O*NET program, we contribute to defining professional standards and resources for web developers and other web-related roles.
We are also a vocal advocate for ethical practices in the industry, promoting the Web Professionals Global Code of Ethics to ensure integrity and professionalism. Guided by an international Advisory Board, we maintain a global perspective on industry trends, challenges, and opportunities, ensuring our initiatives are forward-looking and inclusive of diverse viewpoints.
Conclusion and Future Outlook
The web design and development industry stands at the crossroads of innovation and opportunity. With the continued integration of AI, the rise of mobile-first approaches, and the emphasis on certifications and leadership, the future is promising yet challenging. Over the next five years, we anticipate a further blurring of lines between industries and the web, necessitating a robust, adaptable, and skilled workforce.
Education, community, and certification remain the pillars of success in this dynamic field, ensuring professionals are equipped to shape the future of the web.
For more information about how we support web professionals and the industry at large, please browse our entire website and reach out to us today.
