Three months into 2021, there are several web development trends that have clearly emerged. The digital market is competitive, and it’s important for developers to stay abreast of the latest trends impacting the industry. Let’s take a look at the trends that all web professionals should be aware of in order to stay ahead of the competition through the rest of 2021.
Artificial Intelligence and Bots
AI and bots continue to be used more than ever before by developers. Their ability to collect data, learn about users, and solve issues with human intervention make them highly attractive for companies seeking to streamline operations and customer service. Today’s consumers expect 24/7 service, and AI can deliver just that for companies seeking to maintain their engagement with customers while saving money. AI and bots can be incorporated into sites and mobile apps for a wide variety of devices. Staying on top of the latest in AI and bots can give your company a leg up on the competition.
Voice Search Optimization
Today, many internet users access web services without typing or even looking at the screen of a device. People can control garage doors, lights, security systems, thermostats and much more just by talking to a smart device in their home. It’s clear that voice recognition will continue to be an important aspect of web development for years to come, and it is estimated that as many as 50% of households with internet access will utilize a voice assistant by the end of 2022. Companies are in need of developers who can create web services that are accessed by voice command.
Accelerated Mobile Pages (AMP)
The primary idea behind this technology is to speed up page performance to keep the user engaged with the mobile site and reduce the chance that the user leaves before the site page loads. Essentially, AMPs are optimized pages with a simplified and scaled-down design. This allows the pages to load quickly while only displaying basic features. They have easy-to-read content and are formatted to work seamlessly with smartphones and tablets. AMPs level the playing field for users, as even people with slower internet speeds can access and enjoy AMP features.
Automation Testing
This helps developers test their products more effectively than the traditional manual testing. Put simply, web development is judged by how fast and efficient it is for the use. Automation testing promotes better testing coverage, makes the development process cheaper and reduces the time of the test cycle, allowing smaller web development companies to compete with those with more resources. This form of testing also creates a better user experience and allows developers to more quickly and efficiently identify issues.
App Accessibility
This trend is about making web applications more accessible for consumers, organizations and businesses. Single-Page Applications (SPAs) are on the rise, as they don’t require users to reload the page while using it. An example of a platform that uses SPAs is Facebook. As users scroll down, new content appears automatically. Another growing trend is the use of Progressive Web Applications (PWAs), which offer stripped-down versions of native applications with the benefit of not requiring the user to download a new app. PWAs are cost-effective and can deliver users an easy experience.
These are a handful of the trends that will drive web development through the rest of 2021 and beyond. As a web professional, stay on top of what is going on in the industry so you can stay a step ahead of the competition.
