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Recently, I was asked to document how we develop our certification exams. I thought it might be helpful for visitors to this blog to better understand the process as well. We always try to keep our certifications in line with what is happening in the industry. We offer a number of certifications (ranging from novice to professional levels) in web design, web development, mobile and app development and a number of related areas.

Individual at work with the word cwertification highlighted


We have been offering our certifications for roughly two decades. Obviously, our processes have changed over that time. For example, when I served as Director of Education, we met in Las Vegas (in person) for several days to identify specific areas of focus in our certifications. Nowadays, we hold most of our discussions via email and teleconferences. Here is a bit about our internal process. Frankly, I have personally been involved with many certification efforts over my many years of experience in this field. I have worked closely with companies such as Adobe and Microsoft. Given what I have observed, I can attest that our certifications are comparable and follow roughly the same set of processes. Of course, there is one key difference – our certifications are vendor neutral.

Anyone working in this field understands that technology changes rapidly (and this churn means we need to keep our certifications up to date). This is why those who have earned a certificate from us need to have it renewed every two years.

Our process

Essentially, the process involves periodic review of the current domains and subdomains we cover by individuals in business, industry, and education. We also use this information to keep other initiatives (such as our national web design competition) up to date. Once we have identified that changes need to be made, we have individuals with significant experience in writing questions develop appropriate questions (which include distractors and other features to help confirm individuals really understand the technology). These questions are then reviewed/ revised and eventually end up in question pools. We pull questions from these pools when an individual takes an exam. Obviously, different questions are developed for novice and beginning certifications and for professional certifications. As an aside, we also ask anyone taking a professional level certification to provide documentation they have worked in the industry for at least two years.

We believe it is important that individuals who work in our field consider holding a professional level certification. We believe it is also important those aspiring to work in our industry hold entry level certifications. This is confirmation you have a base level of knowledge and skills for our industry. Of course, we also believe individuals in our industry should be part of a professional organization and collaborate with others. We also ask members to sign a code of ethics. We even include a link to agree to our code of ethics for non- members [it is posted near the bottom of our home page.] It is only through our combined efforts we raise the bar of professionalism in our industry.

Become involved

If you would like to be part of the group which periodically reviews our domains and subdomains, please leave a comment below. By providing your email address, we will know how to contact you. We encourage you to consider helping us (and our industry) by providing your insights periodically as to what matters in today’s rapidly changing field.

I look forward to your comments (and hope you consider assisting us and providing your insights into our process).

Best always,
Mark DuBois
Executive Director and Community Evangelist