Content Marketing Strategy
Social media allows brands to tell stories and connect with customers on a deeper and more intimate level. In addition, brands can use social media to regularly engage users and drive them to their content hubs, or toward higher-value actions, like visiting a product page, downloading a gated asset, or purchasing an item. We thought it would be helpful to review social media trends for 2018.
When leveraging new social features, content marketers must not lose sight of the ultimate goal of content marketing: to tell exceptional stories that drive people toward positive business results. Here are three major social media trends to watch out for in 2018 and what content marketers can do to stay ahead of the game.
Social Media Trends in 2018
We think web professionals should review this article where 29 experts express their thoughts about social media trends in 2018.